The Floral Corridor — GRIFOLS Executive Forum

A Corporate Story

The Floral Corridor

GRIFOLS  ·  Leadership Plus One Executive Forum  ·  The Fairmont San Francisco

September 4, 2014

The Chapters

An Evening Above the Bay

A View Above the Bay

Chapter 01

A View Above the Bay

The Fairmont Penthouse Salons

Sapphire & Gold

Chapter 02

Sapphire & Gold

Navy Sequins, Mercury Votives, Blue Silk Napkins

One Evening, One Boardroom in Bloom

Step into an executive dinner where strategy met design.

The Story

A Boardroom in Bloom

On a September evening high above the San Francisco Bay, the Fairmont’s penthouse salons were transformed into a private theatre for global leadership. GRIFOLS — the international plasma medicine company — had gathered its executive forum: “Leadership Plus One.” One evening. One conversation. One setting worthy of both.

The brief was singular. Create an atmosphere where decisions of consequence could be made over a table of beauty. The answer was sapphire — navy sequin linens that caught the late afternoon light like a midnight harbor — paired with hand-blown gold mercury votives that flickered like distant city lights below.

At the center of every table stood a corridor of flowers: a low, abundant arrangement of white garden roses, hydrangea, ranunculus, and milky buds nestled in silver. It was not a centerpiece. It was an architecture — a small, fragrant wall that drew the eye, framed every conversation, and gave the room its name: The Floral Corridor.

Guests entered through gilt doors into floor-to-ceiling glass and the entire skyline of San Francisco. The Transamerica Pyramid pierced the marine layer. Alcatraz floated quietly in the bay. And inside, the room grew warm with gold flame and the quiet talk of people who shape industries.

Course by course, the kitchen at Fairmont served a duet to match the design: fennel-pollen seared scallops with cilantro emulsion; gathered summer greens with Fiscalini aged white cheddar; herb-marinated beef filet beside grilled Sonoma salmon; and at the end, a chocolate decadence cake softened with vanilla anglaise and a finishing pour of signature Fairmont coffee.

By the time the last glass was lifted, leadership had spoken, partnerships had deepened, and the evening had become something more than dinner — a room of people transformed by the simple, civilizing power of design.

— Some boardroom decisions are made in a boardroom. The best ones are made between the candles.

The Floral Corridor

Chapter 03

Up Close, The Floral Corridor

Hydrangea, Garden Rose, Ranunculus — Branded by GRIFOLS

An Original Production by

Dion Magee Events & Weddings

Plan Your Corporate Event
Full Service PlanningDay-Of CoordinationVendor ManagementAward-Winning DesignSince 1990Bespoke ExperiencesWhite-Glove ServiceCorporate & GalasDestination WeddingsFull Service PlanningDay-Of CoordinationVendor ManagementAward-Winning DesignSince 1990Bespoke ExperiencesWhite-Glove ServiceCorporate & GalasDestination Weddings

Made with Emergent